Turn Every Marketing Signal into Revenue with Salesforce Marketing Cloud & Pardot
Facilegators helps B2B and B2C marketing teams automate campaigns, nurture leads, and close the loop between marketing and sales — using Salesforce Marketing Cloud and Pardot (Account Engagement).
Why Marketing Cloud & Pardot?
Marketing without visibility is guesswork. Salesforce Marketing Cloud and Pardot turn every campaign, email, and web visit into pipeline intelligence that your sales team can act on today.
What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud is an enterprise-grade, multi-channel marketing platform that unifies email, SMS, social, advertising, and web personalisation into a single orchestration engine — giving B2C teams a 360° view of every customer across their entire lifecycle.
What is Pardot (Account Engagement)?
Pardot — now Salesforce Account Engagement — is the B2B marketing automation platform natively built on Salesforce CRM. It aligns marketing and sales around a shared pipeline, scoring and grading every lead so your sales team always knows who to call first and why.
Omni-Channel Customer Journeys
Reach customers at the right moment on the right channel — email, push notification, SMS, in-app message, or paid social. Journey Builder orchestrates every touchpoint automatically, adapting in real time based on customer behaviour and engagement signals.
Unified Marketing & Sales Data
Break the wall between your CRM and your marketing platform. With Marketing Cloud Connect and Pardot's native Salesforce integration, every campaign response, lead score, and engagement event flows directly into your sales team's pipeline view — no manual syncs required.
Einstein AI-Powered Personalisation
Einstein AI predicts the best send time, the next best offer, and the engagement score of every contact — then acts on those predictions automatically. Deliver hyper-personalised content at scale without adding headcount to your marketing operations team.
Closed-Loop Revenue Attribution
Finally answer the question every CMO needs to answer: which campaigns drove revenue? B2B Marketing Analytics and native Salesforce reporting close the attribution loop — connecting every marketing dollar spent to pipeline created and revenue closed.
Marketing Cloud & Pardot Capabilities
Eight specialised practice areas. One mission: make every marketing pound or dollar work harder and prove it in your CRM.
Marketing Cloud Implementation
End-to-end configuration of Email Studio, Journey Builder, Mobile Studio, Advertising Studio, and Marketing Cloud Connect — built on a data architecture that scales with your customer base.
Journey Builder Strategy & Build
Design and build multi-step, omni-channel customer journeys — from welcome sequences and onboarding flows to re-engagement campaigns and post-purchase loyalty programmes.
Pardot / Account Engagement Setup
Configure lead scoring, grading, engagement programmes, forms, and Salesforce CRM sync — aligning your marketing and sales teams around a shared pipeline from day one.
Audience Segmentation & Data Extensions
Build precise, dynamic audience segments in Marketing Cloud using SQL, AMPscript, and Data Extensions — ensuring every campaign reaches the right subscriber with the right message.
Marketing Cloud Connect & CRM Integration
Integrate Marketing Cloud or Pardot with your Salesforce Sales Cloud, Service Cloud, or third-party CRM — creating a single customer record that marketing and sales both trust and act on.
Marketing Analytics & Attribution
Build dashboards in Marketing Cloud Intelligence and B2B Marketing Analytics that prove ROI, track pipeline contribution, and give your CMO the attribution story that justifies every budget decision.
Einstein AI & Personalisation
Activate Einstein Send Time Optimisation, Einstein Content Selection, and Interaction Studio to deliver hyper-personalised experiences at scale — without manual intervention from your operations team.
Migration & Platform Consolidation
Migrating from HubSpot, Marketo, Mailchimp, or Eloqua? Facilegators manages the full data migration, template rebuild, and journey re-architecture — with zero disruption to your live campaigns.
The Facilegators Difference
Senior marketing technologists, platform-certified consultants, and a relentless focus on pipeline outcomes — not vanity metrics.
Salesforce Expertise
Crest Partner status. 150+ certified consultants across every Salesforce cloud — including Marketing Cloud Email Specialists, Pardot Specialists, and Marketing Cloud Consultants with hands-on implementation experience.
Customised Solutions
No pre-packaged playbooks. Every engagement starts with your buyer journey, your existing MarTech stack, and the revenue targets your team is accountable for — then we work backwards to the right platform configuration.
Scalable Architecture
We build data models, sending domains, and journey architectures designed for your next three years of growth — not just your current subscriber list or campaign calendar.
Fast Deployment
Pre-built journey templates, email component libraries, and agile sprint delivery mean your first campaigns are live in Marketing Cloud or Pardot within weeks — not quarters.
Ongoing Support
We don't disappear after go-live. Dedicated Customer Success Managers, managed services retainers, and quarterly platform reviews keep your marketing automation compounding in performance every month.
Industry Experience
We have delivered Marketing Cloud and Pardot implementations for retail, financial services, healthcare, SaaS, manufacturing, and professional services teams across 14 countries. Your challenge is not new to us.
Our Implementation Process
Four proven phases. Zero surprises. Your first campaign live before most vendors have finished their scoping document.
Discovery
We audit your current MarTech stack, data architecture, email deliverability health, campaign workflows, and CRM integration landscape — mapping every dependency before a single configuration is touched.
Planning
We deliver a platform architecture blueprint, data extension model, sending domain strategy, journey map, and phased roadmap — aligned to your campaign calendar, pipeline targets, and budget.
Implementation
Two-week agile sprints. Your marketing team sees and approves working journeys, live segments, and connected dashboards every fortnight — not at the end of a long black-box project.
Optimisation
Post-launch, we monitor deliverability, refine Einstein models, A/B test journey variations, and run quarterly roadmap reviews to ensure your marketing platform keeps driving compounding revenue returns.
Frequently Asked Questions
Straight answers to the questions every marketing team asks us before starting a Salesforce engagement.
What is the difference between Salesforce Marketing Cloud and Pardot?
Salesforce Marketing Cloud is primarily designed for B2C organisations with large customer databases, complex multi-channel journeys, and high-volume sending needs. Pardot (Account Engagement) is built for B2B sales cycles — it focuses on lead scoring, CRM alignment, engagement programmes, and attributing revenue back to marketing campaigns. Some enterprise organisations use both platforms together. Facilegators will help you identify the right fit — or the right combination — for your specific business model.
How does Marketing Cloud or Pardot connect to our Salesforce CRM?
Marketing Cloud connects to Salesforce CRM via Marketing Cloud Connect — a native managed package that syncs leads, contacts, campaigns, and engagement data in real time. Pardot (Account Engagement) is natively built on the Salesforce platform, so it shares the same database as your Sales Cloud org without requiring a separate connector. Facilegators configures and tests both integrations as part of every implementation engagement.
Can you migrate us from HubSpot, Marketo, or Mailchimp to Marketing Cloud or Pardot?
Yes. Facilegators has a proven migration methodology covering data export and cleansing, email template rebuild in Marketing Cloud or Pardot format, journey re-architecture, list segmentation migration, and sending domain warm-up. We plan every migration to preserve your deliverability reputation and ensure there is zero gap in your active nurture programmes during the transition period.
How long does a Marketing Cloud or Pardot implementation take?
A foundational Marketing Cloud implementation — covering Email Studio, Journey Builder, and CRM Connect — typically takes 6–10 weeks. A full enterprise deployment adding Mobile Studio, Advertising Studio, Personalisation, and Intelligence can range from 14–20 weeks. Pardot implementations covering lead scoring, engagement programmes, and CRM sync typically take 4–8 weeks. Facilegators uses a phased delivery model so you are sending live campaigns from week four onwards, not at project close.